Annual review
How an annual conversion audit creates recurring value.
The first report establishes a baseline. Later reviews compare resolved items, persistent open items, material changes, and new public conditions.
What annual review compares
- Comparable readiness score under the same scoring version.
- Resolved, persistent, materially changed, and new review items.
- Competitor movement using the same visible dimensions.
- Updated implementation roadmap for the next 90 days and the next year.
Why it supports repeat purchases
A local business changes over time: headers are redesigned, profiles are updated, reviews age, competitors improve, and service areas shift. A preserved evidence baseline lets the annual report show what changed instead of repeating the same advice.