How is the LeadAuditLab conversion score calculated?

Applicable checks receive pass, partial, not met, or not observed status. Pass contributes full available points, partial contributes half, not met contributes zero, and not observed is excluded from the denominator. The core score is the earned applicable weight divided by the observed applicable weight, multiplied by 100 and rounded according to the published standard.

Is the LeadAuditLab score a Google, accessibility, or SEO score?

No. It is a proprietary public-evidence advisory framework. It is not endorsed by Google, W3C, or another platform and is not a WCAG conformance audit, Core Web Vitals certification, ranking forecast, or revenue estimate.

Can an AI model change the score?

No. Narrative agents may explain verified evidence and prepare recommendations, but they cannot alter check weights, status-to-point mappings, denominator rules, or the locked score calculation.

Published methodology

Residential cleaning conversion score methodology.

The score is a governed summary of observable public conditions, not a prediction of revenue or bookings. This page publishes the calculation, weights, evidence requirements, unavailable-evidence treatment, and review limitations used for the launch industry.

Score range0–100

Unobserved checksExcluded from denominator

AI authorityCannot alter calculation

Core score categories and weights

Category	Weight	Observable decision area
Website conversion clarity	30%	First-view service and location context, primary action hierarchy, mobile readability, and service detail.
Inquiry continuity	25%	Quote destination, form or embedded flow, alternative contact, confirmation state, and contact consistency.
Public business profile	20%	Public identity, action availability, merchant-published reputation context, and profile-to-website continuity where independently captured.
Trust and decision support	15%	Traceable assurance, service context, policy clarity, and placement of relevant trust near the decision.
Comparable local context	10%	Like-for-like public comparison journeys, action clarity, and explanation of the inquiry process when a valid comparison set is available.

Status-to-point calculation

Status	Point factor	Evidence treatment
Pass	1.00	The retained evidence satisfies the published check.
Partial	0.50	The evidence satisfies part of the check or supports a qualified condition.
Not met	0.00	Sufficient retained evidence shows the published condition was not met at capture time.
Not observed	Excluded	The required surface was unavailable, restricted, outside product scope, or not sufficiently evidenced.

Calculation example

If the observed applicable checks carry 80 weighted points and the business earns 58 of those points, the core score is 58 ÷ 80 × 100 = 72.5. The displayed score is rounded according to the locked report standard. The report must also disclose the weighted evidence coverage; a score with limited coverage is not presented as equivalent to a fully observed review.

Residential-cleaning industry checks

The launch profile adds industry-specific interpretation without changing missing evidence into a failure. Relevant checks include service-area clarity, residential service-type distinction, quote-versus-booking expectation, field burden, mobile call continuity, response-expectation wording, trust proximity, and public-profile handoff.

A service-area statement is assessed only against visible, retained wording; the auditor does not invent geographic coverage.
A quote or booking path is evaluated according to what the destination actually presents, not the label alone.
Reviews, guarantees, insurance, awards, and credentials are treated as merchant-published claims unless independent evidence is retained.
Dynamic widgets, submission completion, and private analytics remain not observed unless the applicable evidence method establishes them.

Evidence coverage and confidence controls

Every scored check must point to a retained evidence record. Restricted pages, incomplete captures, truncated fields, unavailable profiles, and unverified comparison sets reduce evidence coverage or remain not observed. They must not be converted into adverse findings merely to complete a report. Higher-impact recommendations require both decision relevance and sufficient evidence confidence.

External references and non-endorsement

Individual checks may reference official accessibility, business-profile, or structured-data guidance where relevant. Those sources do not endorse the LeadAuditLab composite score. The report is not a legal compliance review, WCAG conformance audit, Google ranking score, Core Web Vitals certification, revenue estimate, or causal attribution model.

Correction and version control

The score standard, industry profile, evidence package, report layout, and QA decision are versioned and retained with the report. A customer challenging a condition can identify the statement and evidence reference. LeadAuditLab then reviews whether the issue is an objective fact error, a source change after capture, limited public data, a scope mismatch, or a professional interpretation requiring clarification.