Checklist
Local business conversion audit checklist.
Apply this checklist before increasing expenditure on advertising, directories, or traffic acquisition. It focuses on observable public evidence and excludes unsupported private-performance claims.
Website first-view checks
- Business type, service area, and customer type are clear in the opening message.
- The primary action is visible on desktop and mobile without requiring interpretation.
- The first action uses commercial language such as request a quote, book a visit, or call the business.
Trust and proof checks
- Recent public proof appears near the inquiry decision.
- Review counts and claims are traceable to current public sources.
- Photos, service examples, and business details are current and internally consistent.
Contact continuity checks
- Phone numbers are tap-to-call on mobile where appropriate.
- Forms ask only for information needed to evaluate availability and next steps.
- Success states, response expectations, and business-hours context are visible.