Complete evidence ledgerAll website, business-profile, reputation, and contact-path observations.
Competitor benchmarkLike-for-like comparison against a defined local competitor set.
Implementation sequencePriorities, owners, estimated effort, acceptance checks, and dependencies.
Reusable commercial copyHomepage, business-profile, form, and review-request language.
Scoring and deductionsWeighting, individual deductions, evidence strength, and score version.
Annual baselineIssue IDs and evidence snapshots preserved for year-over-year review.